I get why sparkling apple juice is treated as a non-booze fancy drink to feel like champagne. But with all the fancy non-alcoholic drinks that are now more accessible and popular than ever, can that stop?

@levisan and cut into the profit margin that comes with being distantly compared to champagne? Imagine the consumer price difference expectation if they packaged it in cans...

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@jezza Haha you're right, it really is all about the bottle (and uncorking it, I suppose)

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