@adamhsparks @johannes_lehmann I didn't mean it like that. As I said, change needs to come from the powers that be.
However, they won't change their mind unless there is some tangible evidence that those other things are important and that people are and want to be invested in them. This is about having your voice heard, and lobbying for changes to happen. I do agree that it's definitely harder for someone in a temporary position to do this, I know, I've been there and I'm not suggesting those people should do this alone; however academics who are beyond that point but maybe not at the top (I would consider myself as one) could lead by example and grassroot groups can lead change. That can be a very small step like "ok boss we're aiming for Nature (dream on) but in the meantime this goes to BiorXiv" or "we're putting this code on GitHub with a GPL licence and deposit our data for everyone to inspect" etc. This is hopefully followed by the realisation that those papers get cited, those data bring collaborations and so on. This is obviously only one small aspect of it, but you need to start somewhere