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https://arstechnica.com/information-technology/2023/10/facebooks-new-ai-stickers-can-generate-mickey-mouse-holding-a-machine-gun/ I don't really see the big deal here. It's just people generating silly parodies of cartoon characters, and maybe, a couple of politicians.
Maybe, the feature is a gimmick, some have called it that, however, I don't see the big deal over these particular stickers.