It's a lot like "okay, so you say it's about this, but then, why do you keep going back to talking about this completely different (no big deal) thing and trying to add that in?"
It's not necessarily just playing around with vague and "clever" language, though that is also a problem.
QOTO: Question Others to Teach Ourselves An inclusive, Academic Freedom, instance All cultures welcome. Hate speech and harassment strictly forbidden.