@BrendanSinclair That has it backwards. What happens is that companies do try to do that, even doing internal studies, and everything they do is twisted against them. Even the science, which is known to be murky, is treated as if it is definitive proof of them being evil.
@BrendanSinclair Or one service (Facebook) gets pitted against another (Instagram), even though one is more open social media and the other is more "family and friends" social media.
It's also not surprising that someone wouldn't want to be together on a platform with their parents and grandparents.