For a weirder example of the explicitly specific language, there is the straightforward language of "distribution", but they might want someone to explicitly cover "streaming". This doesn't make a practical difference. It's pure pedantry. Someone is still transporting x bytes from machine a to machine b. That sounds like distribution.
It's not surprising coming from people who clearly don't understand the Internet. They probably view one as a parcel and the other as a window.
I suspect a lot of it though is just low effort grifting to raise funds and the like. This sector has a tendency of doing that.