This is somewhat anecdotal, however, one of the perks is that you can just set a post to be posted at a particular time and just walk away from social media, it's tiring being around social media all the time.
Let alone blogs, even for something like social media, scheduling posts can be useful.
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The option to schedule posts on social media also means that rather than firing off takes on the spot, maybe someone will think about them a bit more.
