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There was also an incident a couple of years ago with the Vice blog.
One of the writers, I think it was someone called Emanuel, got into a social media spat with someone for... them mildly criticizing one of the articles, and he attacked them saying that they should be flattered that he would pay attention to them at all.
I think someone thought that the article was being too hard on a particular company. Anyway, the reaction was quite surprising.