I'm tempted to write a new piece on "#AI", but as always, I have to get around to doing the other things first.
Remember that algorithms which ingest things and generate content are not new. What might be new is the architecture and how much data a few companies want to put into it (there are researchers looking for ways to train models with smaller datasets).
Also, not that long ago, there was an "academic" who worked at an institution which was run by a Facebook executive, and who just so happened to come out with things which attacked Facebook's competitors in contrived ways.
On the other hand, Facebook was not held to the same standard. If they were to be held to a standard, it would be one that they could trivially "resolve" with a gesture.