"AI" "ethics" is a grift.
"AI" "ethics" is an attempt to avoid having concrete and mature discussions about "AI" and to instead go chasing hypotheticals and to approach the subject as if it is an abstract thing.
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In essence, the so-called "AI" "ethicist" has no competence in technology, has no knowledge of users, knows nothing of products, asks philosophical questions in a void, and comes back with utter garbage.
Also, from what I've seen, "AI ethics" is mostly just a way for someone to dress up their views on the technology in a manner which they think appears more objective.