@pbx Assuming good faith, it might be just a weird way to phrase, "I'm looking for X, is this their email address?" Plus, there are weirdly people who do not seem to know their own email address. I hear about it frequently from people with common names. They'll get tons of emails (some containing sensitive information!) for someone else to their first.last@gmail address.
That said, I think the more plausible thing is that marketing people seem to use weird or surprising language to catch your attention, so it's probably a deliberate ploy to stick out in your mind.