If the first thing you do when I visit your site is overlay a popup onto it asking for my email address, the first thing I do in turn is hit the back button or close the tab. I doubt very much I'm the only one. #UX #Marketing
@diefledermaus82 @pieist this was the rage some years back. Then most realised it just drives users away. But in the last few years it’s come back with a vengeance.
I put this down to a lot of newbies in the web design sector: during the pandemic lots of people retrained into this sector. They learnt basic design quickly, and are typically cheaper than longtermers. But while you can learn design quickly, learning about users takes a lot longer.
@pieist they are horrible but they work which is why folks use them.
I experimented with a client a few years ago and there was 45% increase in sign ups using a small middle screen modal. Welcome mats also work as well.
@pieist The extent to which I (anecdotally) encounter this UX surprises me. What is suddenly driving this? Do people actually give up their emails so quickly? #ux #emailmarketing