"The@HBO experience is embedded in@hbomax. The only difference when looking at the app is this:@VeepHBO might come up next to@bigbangtheory.But if you want to see a discrete HBO experience, there will be a very visible button." - Kevin Reilly#TCA20pic.twitter.com/aRLhs8B9DG

@WarnerMediaGrp was concerned about branding. Perhaps this will alleviate his fears.

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