Y'ever notice that you see advertisements for drugs on TV all the time,

advertisements for auto, home, and life insurance are ubiquitous,

but none of the health insurance companies feel the need to saturate the ad space to the same extent?

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@munin Isn't this a similar case to 401k plan providers, who (I think, I haven't been in the US for >5yrs) don't advertise much, because in both cases they are usually selected by company owners?

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