@pinsk Exactly. I drove an '89 Ford Ranger to 320,000 miles. I had it for a reason. I used it to carry cargo, sheets of plywood, sacks of concrete.
People I know today who have late model pickups have forgotten or never knew what a pickup is for. They don't haul anything because "It might get the bed dirty." They haul the wife and kids around in the crew cab and the bed is never used.
But I know what it is. It's an SUV, driven by guys who don't want to be seen driving an SUV. They want an SUV but it has to be a Dodge RAM.
The EV companies are probably just catering to the market. So they make an SUV with a 1500 pound thingus on the back so it looks like a pickup.