Which means, in essence, that if someone from a non-EU country sends me a paperback for review, and fills in the value declaration honestly, I basically end up paying the retail price for it; there's no carve-out for commercial samples, unless you're a big enough firm to have your own tax department.
@PaulGrahamRaven
As far as I know PostNord stocks are owned only by the Swedish and Danish states, so I think this is more the case of a neoliberal project that didn't reach all the way to the "enrich the private capital lobby" and just sort of stalled in a weird transition phase.