I think a lot of people wondering about #journalism on #Fediverse underappreciate issues of internal processes inside large, established news organizations.
They can't and don't turn on dimes, for better and for worse.
Divisions throughout the organization have consultation and input on such a change, ranging from the IT systems publishing content through marketing and even legal.
It just takes a lot of time and effort to review such an addition to their newsrooms, more than just setting up an instance and beginning to publish.
But yep, a design conducive to the industry and maybe a point of contact willing to work with interested outfits to guide them on board.