GOOD! - Google will require political ads 'prominently disclose' their AI-generated aspects - https://www.engadget.com/google-will-require-political-ads-prominently-disclose-their-ai-generated-aspects-232906353.html?src=rss
I just really wish we'd go the other way with this sort of thing.
Instead of requiring ads to disclose AI generation, and hoping they cooperate with the requirement, I'd rather see ads prove that they were NOT AI-generated, or otherwise manipulated, so that we can have faith that the content is real instead of a promise that it's not faked in one particular way.
Right, and that's part of why I think Google's approach is the wrong one: if someone doesn't disclose that their ad is AI generated, it gets tricky to prove that it was, as once a person is under suspicion--if they ever become under suspicion-- then they'll be in the position of proving the negative, which may be thorny to work through.
Even as an election rolls on.
Better to seek ads with verification right up front, digital certificates and chains of custody, showing that they couldn't have been so manipulated or generated.