Emissions from computing are apparently higher than for air travel, and that’ll only go up in the coming decades.
“As a society we need to start treating computational resources as finite and precious, to be utilised only when necessary, and as effectively as possible. We need frugal computing: achieving our aims with less energy and material.”
Oh, you're getting that backwards: this IS the market economy principles.
People have invested in the systems as they are because they found them to be more valuable than alternatives and their own costs.