If/when #threads fully federates and we have more accounts on the #fediverse than on #xitter etc, every organization (especially governments and journalistic outlets) with their own website/email servers will have no excuse for not setting up a server here for all their employees etc. It would be a repeat of the moment brands etc went from caring about AOL keywords to securing their domain names.

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@wjmaggos you're overlooking the on-the-ground realities and practicalities of doing that, though.

It's one thing to talk in the abstract about orgs needing to respond to changes in the online environment, but when it comes down to actually going through the act of setting those facilities up, there are other considerations.

From budget and resource constraints through legalities through marketing decisions, there are a lot of factors you're not considering here, ones that reasonably delay adoption.

@volkris

can't the same be said for setting up a website in the 90s?

@wjmaggos Yep, and plenty of organizations decided not to take the plunge based on such reasonable considerations.

And that was when there was much more marginal benefit then than in this case.

Even with the technological leap that came from a website there were factors counseling against it. The smaller step that is setting up on Fediverse makes that argument even harder to land.

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