Alexa+ pricing makes no sense. $20/month or free for Amazon Prime subscribers… Prime is $15/month. I can think of a few reasons to do it this way and none of them justify user confusion.
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@manton I'm guessing they're doing it purely so they can inflate the amount of money a customer "saves" by paying for Prime.
So they can send out an email once a year inviting customers to renew Prime with an even more inflated figure of their "savings".
It might even be that behind the scenes they had a particular number in mind for this marketing message, so they set the $20 figure just to hit that mark.
