One of the issues with main stream social media, and i guess the media in general .

A banner displaying "white lives matter" flown over football (soccer) game

"Shortly after kick-off for Monday's match between Manchester City and Burnley, a small plane with a banner saying "White Lives Matter Burnley" flew over the pitch at the Etihad Stadium. In a club statement issued at halftime, Burnley condemned the actions, issued an apology to the Black Lives Matter movement and vowed to give lifetime bans to those responsible."

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My issue here is that very condemnation and resulting publicity that it has caused , seems to have spread the message further. So in once sense, the people undertaking this stunt, appear to have won through more publicity.

If this didn't make the news then it would not go viral as a story, banner only seen by a few people.