So many times I’ve seen online creators in particular who’ve fallen victim to burnout because their lives are full of pressure and deadlines imposed by sponsors and algorithms. And their work always suffers for it.

It’s no coincidence that some of the best creators are those who manage to achieve enough notoriety and support that they can have a chaotic and unpredictable schedule. But not everyone has that kind of freedom.

I’ve spoken elsewhere before about how internet algorithms are essentially capitalism for clicks where, in an algorithm-dominated space, the only way for your work to get attention is to already have attention. Whether for dollars or views, it’s all about gaining enough to be free from the regular constraints. Until reaching that point, it just becomes toil, which damages what was supposed to be the point.

I just wish we could live in a world where there was more to success than mindlessly cranking the same handle day in day out to appease this harmful idea; a world in which we all just have to keep on making the same honey like good little bees until we inevitably collapse from exhaustion.