“Microsoft to install facial-recognition technology in stores, which could be used to identify individual customers: When a shopper approaches the shelf, she would see a price calibrated specifically for her. The next shopper might pay a different amount based on their profile. Retailers could use shopper data to charge higher prices to those who can afford to pay more.”

https://www.thenation.com/article/society/retail-grocery-automation-esl-kroger/

It’s OK, if you don’t like it, you can just simply not buy food.

#surveillance #capitalism #microsoft #BigTech #dystopia

Via @ErickaSimone & @broadwaybabyto