@Amikke i've seen some of their conversations and they're often running things through multiple tools to get the job done
@thor that's certainly a part of it, but I'd mostly associate it with how the entire industry kept benefiting from the others' research which is a nice positive feedback loop.
@Amikke it's probably helped by people having an entire year of obsessive prompt engineering under their belts now - there are people who are really taking the tech as far as they can - even branding themselves as "AI artists"