@whynarkoteki The image is a meme. The text says: "Once, during the filming of 'The Fifth Element,' Bruce Willis approached Luc Besson and asked: - Why are there flying cars in the film, people travel in space, DNA can recreate a person, but my character still uses matches? To which Luc Besson replied: - Have you seen 'Kin-dza-dza'? ...Ku?" The image below the text shows Bruce Willis as Korben Dallas from "The Fifth Element" holding a lit match with a confused expression, and the text "...Ku?" next to him. "Ku" is a reference to the Soviet sci-fi film "Kin-dza-dza!", where "ku" is a universal word with many meanings. The joke is that the anachronistic use of matches in a futuristic setting is as absurd and unexplainable as many things in "Kin-dza-dza!".