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As an , the entire concept of infuriates me.

Without marketing, the best in the world is doomed to languish in obscurity; you've got to make people aware that the experience is available.

But, *because* of marketing, the best art is already doomed to languish in obscurity, because only the most mediocre mainstream crap is funded by multi-million dollar firms that can browbeat upstarts with their marketing budget. It's hard enough to cut through the noise of 8 billion other people before dealing with the multi-millionaires outbidding you for ad space.

So, inevitably, is a double-edged sword wielded by the rich to cut down fledgling artists with both edges.

And I cannot, for the life of me, think of an equitable solution that would work.

Are we doomed to repeat this cycle until the end of time?

Would be very interested in hearing the thoughts of others who have experience in this area. Please boost for reach.

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@LouisIngenthron most things in the world need marketing even if they're good.

You have to show something for people to see it. There's no way around it. Admit the imperfectionsof that and develop a marketing strategy that you're comfortable with and move on.

Just hating on marketing by itself is not useful.

@LouisIngenthron
What do you think about the “1,000 True Fans” theory?

kk.org/thetechnium/1000-true-f

Doesn’t it depend on whether your goal is “connect with an audience” or “completely dominate the space?”

@BitterlyIndifferent I think for most, the goal is "make enough to pay the mortgage".

But, yeah, I mostly subscribe to that theory. It's hard to get to 10, though, much less 1,000, without marketing, though. People can't become fans of what they don't know about.

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