@maxkennerly How does that work if Bing lacks a silver bullet to avoid the same fate?
@maxkennerly Although, I'd think that'd just as likely backfire by encouraging a desperate Google to release its own chat-type-search that we know its been working on internally for years.
@LouisIngenthron Bing doesn't need one. Google's the dominant player, and it's also the primary source of Google's revenue.
Microsoft benefits if search in general gets worse, because (a) they don't really need the search advertising revenue while Google does; and (b) people leaving search might make them more likely to adopt chat-with-Bing type search.