Netflix has announced the locations of its first two Netflix Houses, retail outlets that will be mini theme parks.

They’ll serve food and drink, sell merchandise and include “immersive” installations based on shows like “Squid Game” or “Stranger Things.”

The first two Netflix Houses will be located in King of Prussia, Pennsylvania and Dallas, Texas.

It’s an interesting attempt at brand extension and reminds me of Amazon’s experiments with physical stores.

variety.com/2024/digital/news/

@carnage4life Sounds more like they want to be Disney than Amazon.

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