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B2B marketers often think correlation = causation. But data can’t do that alone.
Branded search ads look great on paper, but is it causation or correlation?
Without a model, we’re data-rich and insight-poor.
B2B marketers often think correlation = causation. But data can’t do that alone.
Branded search ads look great on paper, but is it causation or correlation?
Without a model, we’re data-rich and insight-poor.