#adtech Facebook and Twitter boil down to really just being server farms with billboards. Gotta have infrastructure or they just don't operate. The #fediverse is incredible, but the beast will need to be fed, so to speak. The interface that Facebook or Twitter provide is really not much more than what Mastodon has, but they host the servers and they (ehem) do content moderation; what all of us want and expect. My prediction is that we will have a two-tiered, federated model where you can choose to pay to host or be hosted on a federated server, or you can join an ad driven server with your federated based avatar free of charge.