Very ugly, and completely unsubstantiated turn, in this piece by Lyman Stone and Brad Wilcox - who show no data on why people are moving: "The Blue State Family Exodus" https://ifstudies.org/blog/the-blue-state-family-exodus-families-are-migrating-to-red-and-purple-states
Long commutes and cost of living seem to outweigh, ehem, “cultural distinctives”.
https://www.businessinsider.com/top-states-people-are-leaving-for-cheaper-life-2024-10