Easter appeal from Ukrainian activists: Rewe and Edeka should boycott Milka products
“Let’s make Easter more tender,” is Milka’s advertising slogan. In keeping with this, Ukrainian activists have called on Rewe and Edeka, two of the biggest players on the German market, to ban the company's products from their shelves.
For months, Ukrainian activists have been drawing attention to the russian business of Mondelez, the US parent company behind Milka. Shortly before Easter, they are now calling on the two supermarket giants to remove the chocolate from their offerings.
Despite promises to reduce operations in russia, Mondelez continues to operate three factories in the country. The activists criticize statements made by Mondelez boss Dirk Van de Put in the “Financial Times” in February. Van de Put had said he did not believe investors “morally cared” whether companies continued doing business in russia. There was no pressure from investors on Mondelez to withdraw from there.
Rewe and Edeka removed all products manufactured in russia from the shelves of their supermarkets shortly after the attack on Ukraine in February 2022. The activists say that they “count on your support to show Mondelez that morality has a place in business, especially as we consider that russia continues to commit war crimes in Ukraine.”
The Ukrainian government's National Agency for the Prevention of Corruption (NACP) placed Milka's parent company on its list of "international sponsors of war" last May. In addition to Milka, the Mondelez food group, which has its international headquarters in Chicago, also owns brands such as Oreo, Toblerone and Ritz.
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