@HMinchin I mean I can summarize the best practices as a few pieces of new content every week, and fresh photos after every major season. No out of date information, and no retrospective stuff on the front page.
The trick is how to make that happen. I found I needed to block out 2 hours a week for dealing with web and social media, and I needed to spend another 2-3 hours a week bothering people for content if I wanted to not have a static site that slipped off search as stale.
@antares Thank you. That's a helpful and concise summary.