To improve the convergence speed and optimization accuracy of the Dung Beetle Optimizer (DBO), this paper proposes an improved algorithm based on circle mapping and longitudinal-horizontal crossover strategy (CICRDBO). First, the Circle method is used to map the initial population to increase diversity. Second, the longitudinal-horizontal crossover strategy is applied to enhance the global search ability by ensuring the position updates of the dung beetle. Simulations were conducted on 10 benchmark test functions, and the results demonstrate that the improved algorithm performs well in both convergence speed and optimization accuracy. The improved algorithm is further applied to the hyperparameter selection of the Random Forest classification algorithm for binary classification prediction in the retail industry. Various combination comparisons prove the practicality of the improved algorithm, followed by SHapley Additive exPlanations (SHAP) analysis.