Can you find an xy-equation that, when graphed, writes itself on the plane? This idea became internet-famous when a Wikipedia article on Tupper's self-referential formula went viral in 2012. Under scrutiny, the question has two flaws: it is meaningless (it depends on typography) and it is trivial (for reasons we will explain). We fix these flaws by formalizing the problem, and we give a very general solution using techniques from computability theory.