Einstein's gravity in AdS space coupled to nonlinear electrodynamics (NED) with two parameters is studied. We investigate magnetically charged black holes. The metric and mass functions and their asymptotic are obtained showing that black holes may have one or two horizons. Thermodynamics in extended phase space was studied and it was proven that the first law of black hole thermodynamics and the generalized Smarr relation hold. The magnetic potential and the vacuum polarization conjugated to coupling (NED parameter), are computed and depicted. We calculate the Gibbs free energy and heat capacity.