#DailyBloggingChallenge (201/250)
If one is prone to addictive behaviors plus one is a procrastinator, then starting a new #addiction is a bad option.
The unfortunate behavior that I started is mobile gaming.
#DailyBloggingChallenge (207/250)
Most #MobileGame have some way that they earn money. The typical model one sees is offer the app for free and then pack it with ads aka external ads. Another model is to offer a pack of goodies which are either given instantly or rewarded across a ranking system among an event or season aka internal ads.
A less frequent model is to buy the game directly, which is more popular on other devices.
#DailyBloggingChallenge (208/250)
When looking at apps that use external ads, I am a fan of offering a one time purchase to remove these ads.
To justify such a purchase, one should question how much the fee is, how many hours will one play and/or has played, how much is one’s hourly wage, and compare the fee to other day-to-day purchases that one doesn’t second guess like a #coffee or drink at the bar.
#DailyBloggingChallenge (209/250)
When comparing a #coffee or drink to an app fee, one questions the value of the beverage, which in the best case can give multiple hours of enjoyment for the next upcoming time frame. In comparison, an app can give this enjoyment across a larger time frame and can more easily be shared among users and locations.
It’d be ludicrous to play a #MobileGame, watch its ad while sipping one’s preferred beverage.
#DailyBloggingChallenge (210/250)
If that hasn’t been a good enough justification to purchase the ad-free of the app, another devious option is the thought that one is reducing the total milking the app can do onto oneself.
Let’s say the one time purchase is $K$ while neglecting the time needed to purchase. Now let’s say one uses the app daily for an hour and watches 10 x 2min ads with each paying 10% of currency.
From the hour of usage 20 min were used to watch ads, which generated 1 currency.
Generally speaking $K\in[5,15]$ which means approximately after one to two weeks one would have gotten the money’s worth of the purchase plus enjoyed ca 2 - 4 hours of app usage time.
Now if one has been using it daily over multiple weeks, one is unlikely to stop abruptly and thereby with the one time purchase won’t produce anymore income for the company.
On the flip side, no purchase means the company gets to continue to milk the user for ad impressions.
#DailyBloggingChallenge (211/250)
Now the company isn’t dumb and puts its purchase price $K$ that low. They justify the price based off of the mean/medium duration an user spends on the app, the amount of ads they have watched and how much it generated.
So if one knows one is an outlier in app usage, then it is better to purchase earlier than latter. Super users come by rarely and benefit the most from not being milked for ad impressions.