Cognitive dissonance.
I'm in the Bay Area, at an executive offsite doing strategy and planning. We rented a meeting room from a church near HQ. Discussing markets, efficiency, ARR, and such things.
Mid afternoon, church people showed up and started getting busy in the kitchen next door. Late afternoon the people started lining up for the hot meals site just outside our meeting room window.
I've been a regular volunteer at the hot meals site back home. I would much rather have been out with the church folks serving food to people who need it than in the meeting room doing capitalism.