People do not want to engage with logos.

"We have found that readers generally do not engage with content posted on the journal handles and we have had limited success with trying things like threads and tagging thought leaders. Where the engagement with journals content happens is with organic posting — an author or collaborator or thought leader will decide to post a journal article, summarize, and offer an opinion. These posts tend to enjoy a significant amount of engagement."

https://scholarlykitchen.sspnet.org/2023/10/19/worth-the-time-critical-look-at-value-of-twitter/