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"In endeavors like writing software, the cycle time is short. You can just try it and see if it works; if not, you have only lost a couple weeks. This doesn’t work in biology, chemistry, physics, and (non-software) engineering, where a typical project takes months to reach a go/no-go threshold and years to complete. A poor project chosen in haste can be hard to shed; inertia takes over and the sunk-cost fallacy is difficult to avoid."

cell.com/cell/fulltext/S0092-8

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