@elkmovie @stroughtonsmith Hmm. Reminds me of the late 1980's when Lotus decided not to support MS Windows until they were forced to. Didn't work out so well for them. Excel ate 1-2-3's lunch and Lotus' suite got beat by MS's. (More to it than that, but it was a factor.)
@elkmovie @stroughtonsmith Hopefully, for themselves, Netflix, et al, are doing all of the development and learning about the platform (or equivalent) to be ready if it does take off. (Lotus waited too long.) They may, though, find that working with a new platform will help themselves come up with ideas that are beneficial.