I just watched the new short MLS Apple soccer spatial/immersive video on my that came out tonight. Some scenes are viscerally great (e.g., crowds, shots on goal), some quick cuts in viewpoint are jarring since I feel physically disoriented / displaced from one location to another. No good plot since just separate scenes. I missed having slow motion / multiple viewing angle instant replay. Sports viewing is next level this way, but it needs lots of experimentation. I'd love to see various takes of the same sport, the same action.

@danb In the history of visual media this is akin to the popularization of the zoom lens in the ‘60s where there were so many rapid, silly zooms (Laugh In, for example). The serious use of the zoom lens came with shots like the slow push to increase intensity of a scene with the audience not even being aware.

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@michaelslade I wonder, Michael, if it's related to Edward Tufte's teachings about the disruption of context switching. You can switch quickly if it's a logical next step. If you are following a ball left to right and suddenly it's top to bottom without the right type of cues you have to stop and think and reorient. Slow zoom requires little extra thinking.

@danb Yes, in classical film production there is a 180 rule that says you stay on one side or the other of a motion axis. Confusing to switch sides w/o an anchoring shot, say on the axis. These rules avoiding confusion need to be established for the new media.

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