For years I avoided even using twitter since there was ample reporting of the conflict, trolling and attrition people were put thru.
A few months ago I started using an app that has their most active presence in TW, so I started going in and posting tips, suggestions and commenting in other users posts.
Still careful from getting flames.
Gap, which you mentioned, is pretty close to us, they switched to using Mastodon to avoid their custom mobile apps being delisted like happened i nthe past at both Apple and Google app stores.
Now, beign a Mastodon instance, their users could simply use a regular mastodon client - and that couldn't be blocked at store level.
I avoid the place as well, and they are at least in numbers the largest mastodon instance; used to show 1.5 million accounts a month ago, now reduced to just over a million, they probably did a clean up of inactive accounts.
I found a good article about the reaction to their move, and posted it here: https://qoto.org/@design_RG/103230300564127726
