Looks like Instagram’s ToS is changing, to explicitly tell you that you are the product:
How Our Service Is Funded
Instead of paying to use Instagram, by using the Service covered by these Terms, you acknowledge that we can show you ads that businesses and organizations pay us to promote on and off the Facebook Company Products. We use your personal data, such as information about your activity and interests, to show you ads that are more relevant to you.
Another project similar to ToSBack: https://github.com/ambanum/CGUs-versions
Somewhat easier to use, cleaner commits.