I really think expecting the employees to care about the company's mission is too much to ask for — they're just that, employees, not stockholders, they won't benefit from the overall success of a company such as increased valuation; all employees can get is a salary (raise and premium) and good experience (as having fun as learning new skills)
still it's somehow assumed by the management that one has to be enthusiastic about the company's products and services, and "passionate" (stems from "suffer") about their job, and not just be dry and formal — is this delusion or covert exploitation, IDK
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@amiloradovsky I *did* care about my company mission despite not being a shareholder or something. But the payment was also quite good.
And it helped me to pull through some difficult times.

The problem starts where the payment is substituted by the mission.

Like in ads, where they sell you happiness or some other stupid cliche, but you're buying some stupid stuff or service of theirs.
I'd fucking sue for false advertising if I could.

@dpwiz caring is OK, but it shouldn't be expected by default just because of the employment, and yep this shouldn't be regarded as substitute for the salary+bonuses

this very train of thought^ was provoked by the fact that none of the companies, my former or publishing their vacancies now, does exactly what I consider the most important and could do the best — so have to choose between the all non-ideal alternatives, and yet I can't really tell them this, they don't handle this kind of speech well enough, they always believe they're the most awesome
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