“Registrars can now block all domains that resemble brand names”
"The fundamental problem with services like this is that they suppress far more domains than merely those that would infringe trademark. Domain names are themselves a form of speech that we don't want to see constrained by overzealous attempts at brand enforcement," Kit Walsh, senior staff attorney at EFF told BleepingComputer in a statement.
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Domains dont inherently infringe on trademark by the nature of the name themselves.
For example if I got (Assuming it were free) https://apple.io and I used that domain to sell hats shapped like apples it would not (And could not) be considered a trademark violation.
Companies may choose to block swaths of domains in a scheme like this (And yea its problematic)... but its important to note this is not about protecting trademarks as this system would be unable to determine infringement on trademarks since a domain name alone is not enough to determine if it infringes.
