Using social media when it's against your own principles doesn't work especially to reach people who don't want to be reach or who know already (don't kid yourself by being there or trying to save anybody)...

1st BIG point is also make it measurable, so you're not on it indefinitely as it's the HABIT which is also being trained there (USER = HABITS,...

2 BIG point- you're also endorsing what you use a lot of the time even if you don't mean to)

IN MORE DETAIL:

1- If you're using social media to 'reach people, please make sure you measure your successes vs. you're failure (i.e you're whole time you're there and not here or non-commercial space)

People who are forever on it under the 'activist' flag or user type I think after a certain time need to accept the score and see people are not there to be converted or you're being there is over-kill in the name of others who already know.

2- You're only adding yourself to the fire (not in a good way!).

In a good way, see it as burning building, when there is no need to go rescue anyone or anything.