This is the Firebomb Edition of the GWM Cannon: a limited edition version of a Chinese pickup that already gets quite a lot of press internationally. This edition features a lift, new wheels and tyres, a revamped grill, wheel arches, and roof rack. The snorkel is included as standard in the regular Off-Road edition (as far as I know).
The Cannon is a fascinating truck that unfortunately isn't available in the UK. It sits somewhere between a mid-size and full-size truck, and is powered by a typical small turbo diesel engine, which delivers between 163 to 224 hp and ample low-end torque - in line with other mid-size trucks.