The ad tech industry keeps growing, yet I keep hearing about the low effectiveness of online ads. Is this a bubble? If so, I'll have a needle ready.
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"ad tech industry" has plenty of reasons to grow outside of direct online ads (that any decent adblocker would block anyway).
The data can be used to understand the psychology of people and generate software tools. Tech companies can read this data and know what people want before attempting to create a product. Data is deep. This is called the information age now because statistics informs almost all practical choices.
